Sales promotion tools and methods have been shown to positively impact consumer purchasing behavior, leading to increased purchases in many instances. The following are empirical studies undertaken in various parts of the globe about the… 

Effective marketing strategies have been shown to impact both the financial and non-financial performance of business organizations. In terms of financial performance, proper marketing strategies have been shown to have a positive impact on sales… 

Marketing mix has been shown to have a positive impact on sales performance in business organizations operating in different sectors. The following are empirical studies covering the topic of the impact of sales performance on… 

Digital online sales channels, including search engine optimization marketing, pay-per-click advertising, blog marketing, email marketing, social media marketing, content marketing strategy, mobile optimization marketing strategy, online customer relationship management strategy, performance tracking strategy, and online… 

Corporate social responsibility (CSR) activities implemented by a given company have been shown to positively affect customer loyalty. These activities include economic CSR activities, philanthropic CSR activities, legal CSR activities, and ethical CSR activities. The…